Privacy Policy

Powerlifting Programs ("we," "us," "our") operates the website powerliftingprograms.com. This privacy policy explains what information we collect, how we use it, and what choices you have. We believe in transparency and have written this policy in plain language rather than dense legalese.

Information We Collect

Analytics Data

We use Plausible Analytics and Google Analytics 4 (GA4) to understand how visitors use our site. Plausible is a privacy-focused analytics tool that does not use cookies and does not collect personal data. GA4 collects anonymized usage data including pages visited, session duration, approximate geographic location (country/region level), device type, and referral source. We use this data to improve our content and user experience.

Email and Newsletter

If you subscribe to our newsletter, we collect your email address and any name you provide. We use this information solely to send you the content you signed up for. You can unsubscribe at any time using the link in every email. We do not sell, rent, or share your email address with third parties for marketing purposes.

Contact Information

When you contact us via email, we retain your message and email address to respond to your inquiry and maintain records of our correspondence.

Cookies and Tracking

We use a limited number of cookies:

• Analytics cookies — GA4 sets cookies to distinguish unique visitors and track session information. These cookies are anonymous and do not contain personal data.
• Affiliate tracking cookies— When you click an affiliate link, our partner may set a cookie to attribute a potential purchase. These cookies are set by the partner's domain, not ours.
• Essential cookies — We may use cookies for basic site functionality such as remembering preferences. These do not track you across sites.

You can control cookies through your browser settings. Disabling cookies will not affect your ability to read our content.

Third-Party Services

We use the following third-party services that may process data on our behalf:

• Vercel — Website hosting and content delivery.
• Plausible Analytics — Privacy-focused website analytics (no personal data collected).
• Google Analytics 4 — Website analytics and usage patterns.
• Email service provider — Newsletter delivery and subscriber management.
• Affiliate networks — Purchase attribution for affiliate partnerships.

Each of these services has its own privacy policy governing its handling of data.

Your Rights

You have the right to:

• Request access to any personal data we hold about you.
• Request deletion of your personal data (including newsletter subscriptions).
• Opt out of analytics tracking by enabling "Do Not Track" in your browser or using an ad blocker.
• Unsubscribe from our newsletter at any time.

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with a supervisory authority.

Data Retention

We retain analytics data in aggregated, anonymized form. Newsletter subscriber data is retained until you unsubscribe, at which point your email address is removed from our mailing list. Contact correspondence is retained for up to two years.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "last updated" date. We encourage you to review this policy periodically.

Contact

For privacy-related questions or data requests, contact us at privacy@powerliftingprograms.com.

Last updated: May 2026